Woo-hoo, Coffee.net is going to have our 15 minutes of international, federally funded fame!
Just this morning, Steve and I were over at the Redmond Town Center by two reporters from Voice of America. The show we were being interviewed for is a weekly half-hour show called “Cultural Odyssey”, which provides glimpses into American life and culture. On this particular show being filmed, the topic is Seattle’s coffee culture, so they decided to contact us as we had a pretty big web visibility.
I agreed to the interview because I am all for publicity for Coffee.net, but also because it was pretty cool to be asked by the VOA. There’s certainly dozens (hundreds, even) of people above us in the coffee pecking order in this city, so it was a surprise to say the least. In fact, Steve and I both took a few hours to brush up on our coffee just to be ready for the interview. I even took to memorizing the odd statistics like the total exports from Brazil and Vietnam from 2000 to 2007 via the ICO (International Coffee Organization) incase we were going to have talks about the coffee crisis, robusta or other industry issues.
In any case, I thought the interview went quite well and we had a good rapport with the VOA reporters. They asked us various questions: the rise of Starbucks, the specialty coffee market, Seattle coffee consumers, the history of coffee in Seattle, how to rate coffee and various items along that line. Steve, being the “coffee as a drink” expert, handled a lot of the culture and connoisseur type questions while I answered the “coffee as an industry” queries.
Having been in front of a camera before, I was pretty at ease blabbering away to our reporters’ questions. Steve was a bit nervous at times and caught himself looking straight at the camera a few times. The only major hiccup we encountered was that right as they setup the filming equipment, the Redmond Town Center manager swooped down impressively fast to tell us that this was private property and filming was not allowed unless paperwork was filled out. To his credit, after talking to the VOA guys, everything got worked out. Joe, one of the reports, said this was fairly routine and joked that they generally don’t have problems after mentioning they’re reporters from the government. I had a good laugh at that, as it could certainly be a tongue-in-cheek reference.
For those who don’t know, VOA is a federally run news organization that has been in operation since the start of WWII. They evolved over the years from the Office of War Information to being under the US Information Agency and now run by a Board of Broadcasting Governors. As a government run news source, you may not be familiar with them, because they tend to serve audiences outside of the US, as their mission is to represent America to the rest of the world. As such, they broadcast in 45 languages over the TV, radio and internet, with a worldwide audience of 134 million people according to their website.
We were told that we would get a DVD of the show when it aired, so we’ll definitely post it up on the blog or the main site when we get it. Supposedly, the team is doing a whole slew of shows on coffee and one of them is also about what is locally known as “Sexpresso”, so perhaps we’ll add in a few clips from that section as well, for your titillating pleasures (bad puns and all).